How technology pushes the fashion industry forward
We love the way the evolution of technology is moving the fashion industry into a more progressive and creative future. The constant enhancement and development of new manufacturing processes allows designers forward thinking possibilities. The evolution of the digital world opens up new opportunities, both in the creative process and the way we interact with and re-discover fashion.
New technologies are impacting the way we experience fashion, these technologies are enhancing the way people shop. In today's world, we can shop via social media apps, retail shops delivery apps, and even virtual realities. Brands are having to adapt to these progressive adjustments in order to get products in front of their customers, as well as delivered to them. Being able to create a new and progressive experience for shoppers can set a retailer apart from the rest in an over saturated fashion environment.
Fashion brands need to integrate with Social Apps like #Pinterest, #Instagram and Facebook retail services to reshape customer’s shopping experience for their fashion. With millions of monthly social media users, these Social Platforms allow retailers the ability to advertise to a larger, and more targeted audience. Social media platforms are keeping up with the evolution of fashion via their technology by rolling out new features with new releases.
The fashion world gets inspiration from tech companies as consumer needs change, and tech companies are keeping up with the needs of the retail industry by providing products and services that connect consumers with their fashion.
As technology integrates into the fashion world and vice versa, there will be an evolution in trends of real experiences that encourage community, sensory and emotion. In a world where everything is connected to technology and social platforms, a connectedness to the world and people around us is a real human need and it is predicted to evolve in the wave of technology for a stimulating customer experience.